Working as both an in-house and freelance consumer PR consultant since 1996, I’ve gained recognition for delivering great stories and original angles about my clients to key journalists in national and regional TV and radio, international, national and regional newspapers and magazines.
Since 1995, I have also worked as an in-house and freelance journalist covering design, travel and lifestyle for The Telegraph, The Observer, The Guardian, Sunday Times Style magazine, Sunday Times Travel magazine, Conde Nast Traveller, Harpers Bazaar, Tatler, Conde Nast Brides, Elle Decoration and Marie Claire, amongst many others.
By combining my PR and writing skills, I have a unique insider track on what editors are after, what makes and how to pitch a good story angle and understand the importance of a great photograph. Together with a huge list of contacts and long-lasting friendships within the media, the ability to deliver great coverage and get brands recognised nationally and internationally.
Educated in the UK and in New Zealand, I attended the University of the West of England, where I read Law. On graduating, I worked in magazine publishing and at News International, before landing my first job in PR as an account executive. I then worked as a full-time staff writer on Auckland-based design magazine, Trends. On returning to London, I worked in-house as a freelance writer at Conde Nast Publications and later as a freelance account manager for Virgin.net and
for Sainsbury’s to You and Sainsbury’s ‘Jamie Oliver’s Herbs range’ launches. Other PR clients includes Corban’s Wines, Allied Distillers, Wrigley, Lego, Miele, Centura Foods, Casbury’s, Hasbro Toys, Whitbread, W Hotels, Lincolnshire Tourism, WRAP and Nestle..